Dec 15 2008
Too Many Ads Are A Big Turn Off For Visitors
Burst Media is reporting what a lot of us in the web-marketing world know but many refuse to accept. Too many ads on your blog or website turn visitors off. A recent survey of more than 4,000 web users, by Burst Media on the topic of “ad clutter” revealed that most website visitors do not like sites that blast them with too many ads. In fact the study revealed that a staggering 75% of visitors have a negative view of sites with too many advertisements.The study also revealed the older the visitor the less tolerant they are of excessive advertising and that 2 ads appears to be about the normal acceptable limit for most people.
To read this entire report visit Burst Media
In the Make Money Online community this trend is very apparent. In fact if you look at most of the leading bloggers in the MMO genre you will find an overwhelming number of banner ads. If you visit the Digital Product Reporter Top 100 Links (formerly 45n5.com) you will see that the majority of the top blogs listed are very much ad intensive. I doubt they will stop running so many ads any time in the near future but it would be interesting to see how many visitors visit sites like JohnChow.com for the first time and immediately leave because of all the ads hitting them.
What is your opinion on website advertising? Do you have an “ad threshold” that makes you immediately hit the back button?
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