The Importance of Proper Page Titles and SEO
Proper page titles are essential for effective SEO. Too many times shortcuts are taken and a page it titles haphazardly which can do more harm than good. Choosing the proper page title is one of the most important factors there is in SEO. The page title should be no more than 64 characters long and it must be relevant to that particular page. Each pages title should be different and spell out exactly what that page is about.
Put the most relevant keywords at the front of the page title and be sure those keywords are focused and page oriented. Google looks at the location of the keywords and takes into consideration the words around the primary keyword.
Often times when a website links to you they will use the text in the page title. This is another reason to choose your title wording carefully. One way unsolicited links to your site are the best links you can have coming in……many times these links will be based on your page title.
Page titles are also used as the default title when a website or webpage is bookmarked. Unless the title of the bookmark is changed when it is saved it will use the title automatically.
Focus on the title and make it relevant to the page.
