Sep 30 2008
Social Sites and Link Exchanges Not Required For Successful SEO
You read the title right. In a time when everyone says you have play the social media game and engage in link exchanges to have a successful website or blog, I say “No You Don’t” and I can prove it.
I have two large websites that rank on the front page of Google for their primary search terms and I have not actively sought links nor have I engaged in the social media game at stumbleon, digg, technorati etc…
What have I done to succeed? Each of these websites provide quality content that people are seeking. And because the sites are designed to be resource centers for their respective subjects, they have been linked to by other sites without me making a single request. Quality content is in my opinion key to success on the web. Pick your subject and focus on that subject and provide an answer to the questions being asked. If a visitor deems your site important enough or of high quality, they will do the off site SEO work for you with social media and inbound linking.
If you spend the same amount of time writing and creating good quality content as you do emailing for link exchanges and playing the social network game you can turn your site into an authority site with great content that will become a natural magnet for visitors.
SItes where that I have developed that have become desitination sites with “answers” to visitors questions include: www.bbq-festivals.com and www.truckerhub.com
What is your opinion?
