SEO Won’t Increase Your Website Sales
SEO of a website is very important but it won’t increase your web sales. What an effective SEO campaign will do is give you the opportunity to make more sales, but just because you have more visitors now doesn’t necessarily mean your sales are going to increase. Increased sales on your website is a result of having a site that provides the visitor with an easy solution to what they are seeking whether it is a product or a service. I have done SEO work on several websites that are at the top of the search engines but because they don’t have a solution for what the visitor needs they are not generating any sales. Yes they have the proper keywords, the right site structure to make it easy for the search engines and they have multiple pages that rank well for different searches, but they do not enought information to make a decision to buy and they do not have a call to action.
If you are going to make money online you need to understand that there are many factors in play that include SEO, design, color, answers to questions, a means to make an online transaction and much more. I have found this out the hard way. I have a site that gets approx 500 unique visitors a day. At it’s peak several months ago it was getting almost 2000 uniques a day but I was lucky to see one whole dollar of revenue. Why, becuase I didn’t take into account that most Hannah Montana fans are under the age of 18 and do not have online buying power. It is a classic case of a popular site with lots of traffic but no one can do anything. That is just one example. I say all of this so the next time I plan out my website and SEO campaign I make sure I have the right market, the right info an the right transaction mechanism.
