SEO Myth – Beware Of Paying Thousands to Large SEO Firms
Are you willing to give someone $6000.00 for SEO whether they succeed or not.
I am sure this will fly in the face of many of the big SEO companies out there. For the average small to medium sized website a large amount of money is not required for an effective SEO campaign.
How do I know this to be true? Because I have done it after contacting one of the larger and more well known SEO companies to do it for me. When I contacted this SEO firm about taking care of one of my websites in the highly competative industry of commercial over the road trucking employment I was told it would cost me $6000.00 up front and $2000.00 a month for the next 6 months and then a maintenance fee after that.
If they were not successful in achieving good search return rankings in that six month period then I only received 50% of my money back. So that means they get $6000.00 whether they succeed or not. What a deal for them eh??
If you are like me and you have a small business then those numbers are probably out of the question. I did the next best thing and learned all could about SEO and did it on my own and guess what I found out???? It cost me less than $1000.00 and only 100 days to move my website from the 600’s on Google up to number 14.
I did not pay for AdWords nor did I purchase any links other than a couple of directory submissions such as Yahoo at $299.00 and a few others. If you are willing to invest the time necessary to take on your own SEO project it can be done. You must be willing to commit at least 2 hours a day to the task which I am sure does have a dollar value to it. So the next time you are thinking about hiring one of those mega SEO companies to work on your website, step back take a deep breath and think whether or not it will be worth it. I am sure they can do job very well but is it worth it.
For that matter I can do it for you for a lot less than $12,000.00 (and that includes my time). And if I am not successful you get your money back.
Did you take into account the time you spent and convert it into the expenses, too?
If you learned things, wrote content, researched keywords, etc, then it gotta be lots of time.
The thing is, if the company has awesome specialists, you’ll get much more ROI on the $6k spent.
Not that I am for buying from huge companies – I am a freelancer, after all. You just gotta be relatively fair to them: top of them are worth their fees, though buying the SEO book is probably the highest ROI you’ll ever get.