SEO Means Giving Them What They Are Looking For
How many times have you visited a website only to find they don’t have what you are looking for? Yes they may have generalized information; you know the same information everyone else has on all the other websites. But then you run across that one nugget, that one website that has the really good information you are looking for. It is the website that answers your questions and has the products you want and they make it easy for you to digets their content. That is one of the most important parts of the search engine optimization equation.
Google and other search engines place an extremely high value on one links to your site that occur naturally or as it is often called, organic linking. When someone visits a site that has great content and provides solutions to thier needs then they are likely to pass that website link on to others and there is a good chance they will place a link to your site on their site. And that my friends is the best thing that can happen to your site.
Some of you may be saying, “can’t I just buy some one way links”? Well, I suppose you can but the Google computers are a lot smarter than a lot of people given them credit for. The all searching eye of Google and the other search engines will eventually start seeing hubs develop that seem to send out links in all different directions; more links than would appear “naturally” from a website that has an owner that sincerly thinks your site is important enough to link to. Once that happens and those sites start to pop up on the search engine radar it won’t be long until all the sites involved are penalized.
So how do you get a site that is worthy of an inbound link from another site? Great content is the answer. Not rehashed content but content that as I said earlier is the type your customers can use. When you are writing content for your site ask yourself if this would help me if I was looking for information on your product or service. Does your content stand out above the rest? Can your content stand on it’s own and attract visitors who find you via word of mouth ( or link referral) or is do you have to manipulate social networks to get people to notice you.
Make your content worthy of referrals. Yes it may take a while, but once your “reputation” as a provider of quality content is established you will never have to worry about working the system to get visitors. Great content does not have to be created daily. I would rather see one great article that has relevant and useful information than 10 article as week that tell me the same thing everyone else is saying. Quality over quantity.
I am going to take my own words at heart. Since this blog is about “understanding the methodolgy of SEO” then I intend to created the very best quality content I can to share with my current and future readers and if I provide them with that then I should see a natural result of new inbound links and repeat visitors.
What is your opinion on quality content and the SEO game?
