SEO Is Not Pay Per Click
This post is aimed at those with new websites or in the first states of seeking SEO solutions for their online presence.
I am sure you have heard many stories of SEO companies that gaurantee top placement then do nothing more than use pay per click campaigns to get your site noticed on the front page. While PPC does have it’s uses it is by no means an effective SEO tool. In fact all it will do is put a big drain on your marketing budget. The only time PPC will ever be effective is if you have a very hign conversion rate at your site and the money you make is far greater that what you spend on PPC.
Why am I writing this when I am sure most of you already know it? We have heard a lot about predatory lending over the past year and what it has done help bring down our economy. Well I believe there are predatory SEO people out there who go after the unintiated and the new and have no remorse about charging an outrageous fee and promising top spot then simply using part of your money for Adsense or some other PPC program and pocketing the rest.
The next time someone promises you top spot be sure to find out all you can abou that company and ask them to show you how they intend to carry out the SEO campaign and ask for references. Check them out thoroughly and don’t become a victim of SEO charlatans.
