Dec 22 2008
Online Reputation Important – Even For Small E-tailers
Your online reputation is a key factor on whether or not people decide to purchase from your website. It doesn’t take much to put a black mark on your online reputation and once it is there it is difficult to get rid of it. Customer service needs to be a top priority when conducting commerce on the Internet. With so many ways for people to voice their displeasure with a product of service, it is easy for a dissatisfied customer to post your website address on a formum and then recommend no one purchases from you. That is all it takes and for a small e-tailer that can mean life or death of an online venture.
What are the factors that make up your online reputation?
- Deliver what you say you will deliver
- Do not hide extra charges
- Make sure your processes are handled in a timely matter
- Ensure shipping is fast
- Ensure your site has sufficient security if you are processing credit information
- Have your contact information readily accessable
- Place a phone number where it is easy to see
- Offer a money back guarantee on products and services
- Prompt and courteous replies to inquiries
- Honesty and integrity
- Honesty and integrity
- Honesty and integrity
What is your online reputation like?
