Oct 26 2008
Make Money Online By Marketing Offline – Gift Certificates
Looking for a niche website that will generate holiday income? Here is a way to market a niche oriented site offline. Gift certificates are a huge item during the holiday season. Sometimes finding the right gift can be more of a challenge than we can handle. Enter the “Gift Certificate” website. There are several great affiliate programs out there that you can use to make money with gift certificate purchase. I use the following two step process to market this site offline for great online results.
Step 1: I build a nice looking website that is pleasing to the eye complete with different gift certificate purchase options and information. This site is constructed in such a way that as each holiday throughout the year rolls around, I can quickly change the look to reflect that holiday. In the case of the one I am working on now, it is Christmas oriented.
Step 2: I go to my local Staples or Kinko’s and I get 1000 business cards made that say “Looking for a gift certificate for a holiday gift?” or something to that effect. I put the website addess on it along with some names of various types of certificates (monetary, dinner, actual gift, discount, etc…) and I start passing them out. I always keep at least 100 cards with me at all times and my goal is to hand out 100 cards a day. If I run out I simply go and order another 1000.
When crunch time comes for gift purchases hopefully those people you have handed them out to will pull them out and go to your website. Don’t hesitate to email your friends and family with the website address and ask them nicely to pass it on to thier friends and family as well.
There you go. Two simple steps to market your holiday gift certificate website offline and generate online affiliate sales. Simple but effective (especially if you live in a smaller town like I do.)
