Jun 02 2009
Learn SEO – Using Blogs To Bolster Your Website
We all know that fresh original content and one way inboud links are good for SEO. How can a blog be used to get these inboud links and to display content that the search engines like? I have in the past said that for each new website being built there needs to be an accompanying blog that supports that website and has a different domain name. By using a blog to display regular updates with news and information about your sites service or products, you are creating fresh content that will be linked to your site as well as one way inboudn links to your site. This is especially good if you have a large static website that would take too long or be too cost prohibitive to redesign in a more SEO friendly fashion.
By building a blog under a different domain name you do a couple of things. First you establish a second identity in the same industry. This second identity can be developed to the point where you are considered and expert on your particular field of interest. As your build your blog you can use it to display the latest news and achievements from your company as well as your industry niche. When these news articles are written you have the opportunity to use anchor links in your text to link back to your original site. Of course it takes time to build credibility so those links will be effective but with good quality original content you can achieve that status in a few months. Quality is definitely the key to this process. In addition to anchor text links throughout your articles and news you have the opportunity to use a keyword based link from your blog roll back to the original site. Place a banner ad on your main site displaying a visual link to your blog and set up a Twitter account with an auto updater plugin so your blog entries will post automatically in Twitter.
Before long your secondary web presence (blog) will be driving traffic to your site and you have the opportunity to actually rank more than one site for the same company high in the search engines.
What is your experience with using blogs and websites together.
Here is my example: Main site at www.bbq-festivals.com and blog at www.bbqhub.com
