Keep Your Website Simple And Watch Your SEO Efforts Payoff
I have a background in Visual Communications (old school graphic design with cold press and hot press illustration board, rapidographs and letraset press on letters). In the old days image and color and composition was everything. Your ad had to jump off the page and capture the viewer and make him or her pick up the phone or visit your brick and mortar – no Internet here. Then came websites and photoshop and fireworks and computer graphics. Now all of a sudden you could do extraordinary things that were before not possible.
Carrying over old school design techniques and style does not always work on websites however. I am finding that by keeping websites simple in design and functionality makes that website for SEO friendly. While heavy graphics may make your website look fabulous it may not be good if you want to be found on the major search engines. In the case of websites I am finding text is often times better. I mean real text, not graphic text. Search engines read text, they do not ready images (unless you use alt tags and name your photos and graphics correctly). There is a balance between the right amount of text, the placement of text and the placement of supporting graphics. In the long run I have found that less graphics and more text (not too much though) is better for SEO.
What is your opinion of this?
