Jun 17 2009
Chief Social Networking Management Officer CSNMO
There are CEO’s and COO’s and CTO’s and CFO’s. Could a CSNMO (Chief Social Network Mangement Officer) be far behind. With more and more companies, both large and small, embracing social networking, how long will it be before a dedicated position is created within a company for a full time professional social network manager? It would definitely be an interesting job. I wonder how the marketing department would look at this position? Would they consider a threat or would they embrace and support this individual.
Paying someone to be a full time social networker could have it’s benefits in establishing a more personal relationship between customer and company. By providing customers the ability to interact with your company via Twitter, Facebook or any other social network, you are bringing your business to a more personal level. As a social networker who creates an online persona and then uses that persona to interact with followers you have in effect brought your company down to a one to one level with the customer. People like the ability to communicate with a company, to provide ideas and suggestions as well as complaints, and the smart social networking manager will use this information to better their product or service.
Maybe the time has come to add this position to your company. What is your opinion?
