But alas, no fresh content means I am skipping the heart of SEO in the eyes of Google.  How do I regain my once coveted front page rank for my primary search term?  I have to work it old school which means fresh content, relevant content and the proper use of keywords both in titles and in content.

Yes, contrary to popular belief, one can use primary search terms and keywords in the title and text of your page and not stuff them or other wise abuse the system and get good results. It is just a matter of thinking about what you are writing and using proper sentence structure and good old fashioned writing.  Oh and please….. write for people, not for bots.

So with that being said…. let’s see how long it takes for this blog or one of it’s pages to get back on the front page of the Google search return for the primary search term of “Learn SEO”.

What are your techniques for regaining your search rankings?

June 24, 2011

For example, the title of this blog article is “Learn SEO Tips and Techniques – Keywords In Website Title”.  My primary search term for this blog and this article is “Learn SEO” and my secondary search term is “SEO Tips”.  As you can see both are included in the title and as the search engines crawl this blog and this posting, the keywords should show up as a good ranked return.

I did not use any magic formula or some special program. It was just a very thought out process of good content, good linking, good titles and well placed directory listings.  Throw in a few press releases and soon your website starts to move up.  So for some (still) good SEO info, what How I Went From 600 to 14 on Google in 100 Days.

Please let me know what you think and what kind of SEO tips you can offer.

What do I mean by “better quality of visitor”? Referrals have always been the golden nuggett in sales.  Isn’t that what social networking is all about at its core? I find something I like on the web and I share it with others who like the same thing. Simple but very effective. Through social networking referrals I know the visitors want exactly what I have to offer, whether it is a product or service. Someone has told that visitor about my website and has recommended they visit it.

I am starting to believe that social networking will surpass SEO as the primary means of getting a website in front of the right viewers.  By having social networking as my primary means of traffic generation I am freed from having to worry whether or not I have offended the powers to be that control the search engines; I am free not to worry about correct keyword to text ratios or page layout. I am still concerned with inbound links but beyond that all the other apsect of SEO can go out the window.  As long as I have a good service or product and good quality content tha solves a persons problem, then I should focus on developing relationships with my visitors and their contacts.

True I may not get as many visitors but the visitors I get are more apt to use my service or purchase my product based on the fact that someone referred them.  What do you think? Has social networking overtaken SEO?

By building a blog under a different domain name you do a couple of things. First you establish a second identity in the same industry. This second identity can be developed to the point where you are considered and expert on your particular field of interest.  As your build your blog you can use it to display the latest news and achievements from your company as well as your industry niche. When these news articles are written you have the opportunity to use anchor links in your text to link back to your original site.  Of course it takes time to build credibility so those links will be effective but with good quality original content you can achieve that status in a few months. Quality is definitely the key to this process.  In addition to anchor text links throughout your articles and news you have the opportunity to use a keyword based link from your blog roll back to the original site.  Place a banner ad on your main site displaying a visual link to your blog and set up a Twitter account with an auto updater plugin so your blog entries will post automatically in Twitter.

Before long your secondary web presence (blog) will be driving traffic to your site and you have the opportunity to actually rank more than one site for the same company high in the search engines.

What is your experience with using blogs and websites together.

Here is my example:  Main site at www.bbq-festivals.com and blog at www.bbqhub.com

The next time you have a special discount, why not use Twitter to advertise your savings and see what happens. I would be curious to see the results.

Lesson learned:  Be prepared for a change in your search return positions when you make major changes to the layout of your site or blog……..

What has your experience been?

That was not to be with the new theme. After Google crawled the site it fell to number 47 and you know what that means; traffic took a definite hit!  So I have switched back to this WP theme called “Seashore”. It is a simple format and may not look as good as others, but it presents the information in a simple and clear way to the reader and it would appear is “spider” friendly. 

If you opt to expirement with different layouts and themes on your WP blog, be willing to see fairly substantial flucuations in your rankings.  Now I must wait until the next Google crawl to see if this blog comes back up to the second page.  Then it will be time to work on moving it to the first page for the search “learn SEO’.

What have your experiences been when changing layouts? Have you seen a drop in rankings and what did you do to get back up to where you were?

Most MLM companies use the power of 2 to build downlines of representatives. You probably already know this, but for those that don’t the power of 2 is when you refer 2 and they refer two more and they refer two more, etc…. Soon you have the following numbers – 1(you) then your 2, then they refer two each and you have 4 and they refer two each and you have 8 and on to 16. 32, 64, 128, 256, etc………  You can see how your visitor count could jump very fast.

How do you tap into this referral power? Simple, just ask your friends to view your site and then send it to their friends and so on. Of course your friends probably have more than two people to tell so the numbers could grow very quickly. Then of course you have your friends on Twitter, Facebook and MySpace. Don’t neglect those individuals.  In order for this to work however, you need good or should I say excellent content on your site. Your site will need to provide something they want. In this day and age your best bet is providing a website where you can show them how to save money such as a “best deals” type of site.

Don’t be shy in asking. My experience in sales has shown that most sales are not closed simply because the sales person is afraid to ask for the money.  The worst someone can say is no, then you move on. If they say yes then thank them and show them how your site can make their life easier on a daily basis.

In summary:

• Build a quality website with great content that will make your friends life easier.
• Tell your friends about your site and encourage them to visit.
• Ask your friends to tell their friends about it.
• Place a “share this site” link on your site.
• Use your social network contents in the same way ( A WORD OF WARNING – DON’T SPAM THEM TO DEATH )
• Reward your friends periodically by sending them to a landing page that will show them how to save money on what they like ( example: your friend is an outdoors person – make a landing page with affiliate sales links for Bass Pro Shops or Gander Mountain – they will love you for helping them save money and you will get an additional commission)

Share your experiences with offline networking to increas visitors to your site.