Do to a huge amount of inactivity on the blog, x7SEO has dropped to page 10 for the primary search term “Learn SEO”. My secondary search term “SEO Tips” isn’t even in the top 20 returns on Google. I used to be front page and second page.
But alas, no fresh content means I am skipping the heart of SEO in the eyes of Google. How do I regain my once coveted front page rank for my primary search term? I have to work it old school which means fresh content, relevant content and the proper use of keywords both in titles and in content.
Yes, contrary to popular belief, one can use primary search terms and keywords in the title and text of your page and not stuff them or other wise abuse the system and get good results. It is just a matter of thinking about what you are writing and using proper sentence structure and good old fashioned writing. Oh and please….. write for people, not for bots.
So with that being said…. let’s see how long it takes for this blog or one of it’s pages to get back on the front page of the Google search return for the primary search term of “Learn SEO”.
What are your techniques for regaining your search rankings?
June 24, 2011
Today’s “Learn SEO Tip” deals with keywords in the website title. This is one of the most important aspects of on page SEO. Keywords that are placed inside the <title> tag show up in the search returns as the title of your website. If you look at the very top of your browser (IE or Firefox) you will see the title of the page of the website you are on. This is also what shows up at the website titles as you look down the page of search returns. It is best not to have a long title but it is important to include your keyword or primary search term with the keyword near the beginning of the title.
For example, the title of this blog article is “Learn SEO Tips and Techniques – Keywords In Website Title”. My primary search term for this blog and this article is “Learn SEO” and my secondary search term is “SEO Tips”. As you can see both are included in the title and as the search engines crawl this blog and this posting, the keywords should show up as a good ranked return.
It has been over a year since I first posted my video on how I took a trucking industry website from 600 to 14 in 100 days on Google. I watched the video again yesterday and found that even though social media has really become a powerful force in the last 18 months, the simple but effective SEO tips I offered are still very relevant.
I did not use any magic formula or some special program. It was just a very thought out process of good content, good linking, good titles and well placed directory listings. Throw in a few press releases and soon your website starts to move up. So for some (still) good SEO info, what How I Went From 600 to 14 on Google in 100 Days.
Please let me know what you think and what kind of SEO tips you can offer.
It has been 10 months since I last posted anything to x7SEO.com. A lot of things have been going on with several large projects that have occupied almost all of my time. But during these 10 months something interesting has happened. This website has moved to the front page of Google for the search term “learn seo”. x7SEO.com had been bouncing around between 20 and 40 for quite a while but now it is showing up on the front page…. number 6 in fact. I am curious how this and subsequent postings will affect this ranking and whether or not I can maintain it by writing here again.
Online relationships have certainly evolved over the last 18 months to the point one starts to wonder if social networking has overtaken SEO for getting your website in front of interested viewers. In the past on site search engine optimization was the name of the game. I have always been an advocate of SEO planning from the moment the initial idea for a website is presented. Now I begin to wonder if pure onsite SEO is where it’s at and if it is worth the effort when social networking can drive a better quality of visitor.
What do I mean by “better quality of visitor”? Referrals have always been the golden nuggett in sales. Isn’t that what social networking is all about at its core? I find something I like on the web and I share it with others who like the same thing. Simple but very effective. Through social networking referrals I know the visitors want exactly what I have to offer, whether it is a product or service. Someone has told that visitor about my website and has recommended they visit it.
I am starting to believe that social networking will surpass SEO as the primary means of getting a website in front of the right viewers. By having social networking as my primary means of traffic generation I am freed from having to worry whether or not I have offended the powers to be that control the search engines; I am free not to worry about correct keyword to text ratios or page layout. I am still concerned with inbound links but beyond that all the other apsect of SEO can go out the window. As long as I have a good service or product and good quality content tha solves a persons problem, then I should focus on developing relationships with my visitors and their contacts.
True I may not get as many visitors but the visitors I get are more apt to use my service or purchase my product based on the fact that someone referred them. What do you think? Has social networking overtaken SEO?
