But alas, no fresh content means I am skipping the heart of SEO in the eyes of Google.  How do I regain my once coveted front page rank for my primary search term?  I have to work it old school which means fresh content, relevant content and the proper use of keywords both in titles and in content.

Yes, contrary to popular belief, one can use primary search terms and keywords in the title and text of your page and not stuff them or other wise abuse the system and get good results. It is just a matter of thinking about what you are writing and using proper sentence structure and good old fashioned writing.  Oh and please….. write for people, not for bots.

So with that being said…. let’s see how long it takes for this blog or one of it’s pages to get back on the front page of the Google search return for the primary search term of “Learn SEO”.

What are your techniques for regaining your search rankings?

June 24, 2011

I did not use any magic formula or some special program. It was just a very thought out process of good content, good linking, good titles and well placed directory listings.  Throw in a few press releases and soon your website starts to move up.  So for some (still) good SEO info, what How I Went From 600 to 14 on Google in 100 Days.

Please let me know what you think and what kind of SEO tips you can offer.

Your photo may actually rank higher on Google’s image search than on the website search itself.

But the most important step in the search engine optimization process is time and patience. Even though the Internet is a blazing fast method of speading the word, SEO does take time. Each step forward requires a little tweaking and monitoring the results then retweaking.  It really is a never ending cycle.  Time will be on your side when it comes to an SEO project but you must be willing to wait.  I have found in my personal experience that in order to see a website consistantly rank in the top 10 on Google, I must be willing to work at it for about 12 months.  If you are a patient person then you should do fine with your SEO efforts. Just realize what you do today may not produce fruit for another year if you are relying totally on search engine optimization to bring rankings and traffic.

What it your opinion and what has been your experience with the time factor of SEO?

What do I mean by “better quality of visitor”? Referrals have always been the golden nuggett in sales.  Isn’t that what social networking is all about at its core? I find something I like on the web and I share it with others who like the same thing. Simple but very effective. Through social networking referrals I know the visitors want exactly what I have to offer, whether it is a product or service. Someone has told that visitor about my website and has recommended they visit it.

I am starting to believe that social networking will surpass SEO as the primary means of getting a website in front of the right viewers.  By having social networking as my primary means of traffic generation I am freed from having to worry whether or not I have offended the powers to be that control the search engines; I am free not to worry about correct keyword to text ratios or page layout. I am still concerned with inbound links but beyond that all the other apsect of SEO can go out the window.  As long as I have a good service or product and good quality content tha solves a persons problem, then I should focus on developing relationships with my visitors and their contacts.

True I may not get as many visitors but the visitors I get are more apt to use my service or purchase my product based on the fact that someone referred them.  What do you think? Has social networking overtaken SEO?

By building a blog under a different domain name you do a couple of things. First you establish a second identity in the same industry. This second identity can be developed to the point where you are considered and expert on your particular field of interest.  As your build your blog you can use it to display the latest news and achievements from your company as well as your industry niche. When these news articles are written you have the opportunity to use anchor links in your text to link back to your original site.  Of course it takes time to build credibility so those links will be effective but with good quality original content you can achieve that status in a few months. Quality is definitely the key to this process.  In addition to anchor text links throughout your articles and news you have the opportunity to use a keyword based link from your blog roll back to the original site.  Place a banner ad on your main site displaying a visual link to your blog and set up a Twitter account with an auto updater plugin so your blog entries will post automatically in Twitter.

Before long your secondary web presence (blog) will be driving traffic to your site and you have the opportunity to actually rank more than one site for the same company high in the search engines.

What is your experience with using blogs and websites together.

Here is my example:  Main site at www.bbq-festivals.com and blog at www.bbqhub.com

The next time you have a special discount, why not use Twitter to advertise your savings and see what happens. I would be curious to see the results.

Lesson learned:  Be prepared for a change in your search return positions when you make major changes to the layout of your site or blog……..

What has your experience been?