Archive for the 'General' Category

Learn SEO And Put Your Keywords In Your URL

Published by seo77 under General, learn seo

OK I admit the title of this post is a little awkward sounding.  This blog post is more of an expirement than anything. What I am wanting to know is what effect having my primary keywords, “learn” or “seo” in my URL more than once will have on my search engine ranking.

Currently x7SEO.com is on the second page of Google for the search term “learn SEO”. Of course SEO is part of my domain name and Google picks that up.  I have my WP permalinks structure set to show the URL then the title of the post. I have used the following custom setting on the permalinks setting:  /%postname%/ hence the somewhat odd name of this post.

The url for this post will be http://www.x7seo.com/learn-seo-and-put-your-keywords-in-your-url/  So SEO will now be in the indexed url 2 times and learn will be in the url 1 time.  Now I need to wait and see if this particular page moves onto the front page of Google for the search term “learn SEO”.  My initial though is that it will not have an effect.  Why did I decide to do this? I noticed that most of the sites on that were above me for my particular search had the keywords standing alone somewhere in the URL whether at the root level or the individual page level. Since my url has an x7 right next to SEO i wondered if that caused a problem even though Google highlighted it as part of the found returns.

Time will tell.  I am not a big fan of trying to play the system or attempting to manipulate or fool the system because that always comes back to haunt you. What this will be good for is know what words to choose and how to place them in future domain name purchases.

What are your thoughts on this??

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Joining The Twitter Crowd at x7SEO

Published by seo77 under General

In case anyone wants a different way to follow this blog, I have joined twitter.  You can follow me at http://twitter.com/eeko77

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SEO Means Giving Them What They Are Looking For

How many times have you visited a website only to find they don’t have what you are looking for? Yes they may have generalized information; you know the same information everyone else has on all the other websites. But then you run across that one nugget, that one website that has the really good information you are looking for. It is the website that answers your questions and has the products you want and they make it easy for you to digets their content. That is one of the most important parts of the search engine optimization equation.

Google and other search engines place an extremely high value on one links to your site that occur naturally or as it is often called, organic linking.  When someone visits a site that has great content and provides solutions to thier needs then they are likely to pass that website link on to others and there is a good chance they will place a link to your site on their site. And that my friends is the best thing that can happen to your site.

Some of you may be saying, “can’t I just buy some one way links”?  Well, I suppose you can but the Google computers are a lot smarter than a lot of people given them credit for.  The all searching eye of Google and the other search engines will eventually start seeing hubs develop that seem to send out links in all different directions; more links than would appear “naturally” from a website that has an owner that sincerly thinks your site is important enough to link to.  Once that happens and those sites start to pop up on the search engine radar it won’t be long until all the sites involved are penalized.

So how do you get a site that is worthy of an inbound link from another site? Great content is the answer. Not rehashed content but content that as I said earlier is the type your customers can use.  When you are writing content for your site ask yourself if this would help me if I was looking for information on your product or service. Does your content stand out above the rest? Can your content stand on it’s own and attract visitors who find you via word of mouth ( or link referral) or is do you have to manipulate social networks to get people to notice you.

Make your content worthy of referrals. Yes it may take a while, but once your “reputation” as a provider of quality content is established you will never have to worry about working the system to get visitors.  Great content does not have to be created daily. I would rather see one great article that has relevant and useful information than 10 article as week that tell me the same thing everyone else is saying.  Quality over quantity.

I am going to take my own words at heart. Since this blog is about “understanding the methodolgy of SEO” then I intend to created the very best quality content I can to share with my current and future readers and if I provide them with that then I should see a natural result of new inbound links and repeat visitors.

What is your opinion on quality content and the SEO game?

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x7SEO Has A New Look

Published by seo77 under General

Well after almost 3 years and two domain names with the same look (NoviceSEO.com was the forerunner to x7SEO.com) we have given ourselves a new look. I have been working on this for several days and I am hoping we will hold our rankings on Google.  With the old look we were on the second page of Google for the search term “learn seo”.  Time will tell………..  with this format however there is more content available on the index page so that should help.

Let me know what you think of the new look and any suggestions you may have………….

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SEO For Your Site In Return For My Adsense On Your Site

Published by seo77 under General, learn seo

I was approached today with a rather unique proposition.  I was asked to consider doing SEO work on an existing website in return for me being permitted to put my Adsense code and one affiliate banner on the site.  I started thinking about this and it does present some interesting possibilities. First I would definitely have a vested interest in seeing this website succeed as any Adsense revenue would come to me. The same with an affiliate banner. This would be my compensation for the work on the site.

The questions I need to ask are as follows:

  • Does Google have a problem with me displaying my Adsense code on someone elses website?
  • What kind of contractual term should I set for this – 6 months, 1 year, 2 years?
  • How may Adsense placements per page;  1, 2 or 3?
  • How can I assure without checking daily that someone doesn’t go in and change the Adsense code once the site had been uploaded and is active.

I can see advantages to doing this with a website that has high value search terms but at the same time I see potential legal problems between the site owner and myself if this relationship should head south at some point.

I am curious what you think?  Would you consider and arrangement like this in return for doing SEO work on a website?

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