Page layout and structure play an important part in the search engine optimization process. This was driven home the past couple weeks when I made a major change to this blogs layout. Prior to this change (using the format you now see) x7SEO.com consistantly showed up on the second page of Google for the searches “learn seo” and “seo techniques”.
That was not to be with the new theme. After Google crawled the site it fell to number 47 and you know what that means; traffic took a definite hit! So I have switched back to this WP theme called “Seashore”. It is a simple format and may not look as good as others, but it presents the information in a simple and clear way to the reader and it would appear is “spider” friendly.
If you opt to expirement with different layouts and themes on your WP blog, be willing to see fairly substantial flucuations in your rankings. Now I must wait until the next Google crawl to see if this blog comes back up to the second page. Then it will be time to work on moving it to the first page for the search “learn SEO’.
What have your experiences been when changing layouts? Have you seen a drop in rankings and what did you do to get back up to where you were?
Well, I have been bitten by the Twitter bug. I know I a little late. I signed up on Twitter last summer but didn’t really do anything until about two weeks ago and now I am getting “TwitAddicted”. Actually I have been working out how to use Twitter as an effective marketing tool. One of my website clients has been looking for a way to stay in touch with his clients other than by email and I think Twitter will be a good fit as his demographic is a young, hip, tech oriented crowd. It will be interesting to see how this pans out over the next couple of months.
I know I am a little late on the social networking train but as they say better late than never. One thing I am finding out is that you can spend a lot of time working the social network scene. Is there such a job title as a Professional Social Networker? I could see if a large portion of your business comes via the Internet that it might be beneficial to have a “social networker” who works as part of the marketing department.
What are your thoughts on Twitter as part of an effective marketing plan?
I am selling one of my websites at Sitepoint.com
ShipsCaptainAndCrew.com is a yacht crew employment information site that has been on the first page of Google for its primary search term “yacht crew jobs” for more than a year.
Selling as I no longer have time to devote to it. This site has a lot of growth and income potential. I get emails weekly from individuals seeking to post resumes on the site. That would be good income stream in addition to AdSense and private advertising.
Site has a PR2 and is all custom………no templates and all original content. Check out the auction at SitePoint.com and make a bid.
