Learn SEO |SEO Tools & Techniques | Search Engine Optimization

On August 5th, www.dsn3g.com was launched and submitted to Google. 48 Hours later the site was ranking at number 5 and 14 for it’s primary search terms of “cellular based digital signage” and “cellular digital signs”.  

Now 30 days later this website has 3 of the top 10 search returns for the primary search of “cellular based digital signage”.  How did we manage to get spots 5, 6 and 7 ? Actually it was very easy and there is no black hat or tricks involved nor is there any magic formula. It comes down to doing some basic planning and using the tools that are readily available on the web. 

1. On Site/Page SEO - When www.dsn3g.com was first designed we implemented some basic SEO techniques which included using primary keywords in text, H1 headers, keyword rich “alt” tags, graphics names are keyword based, a page title that is strait to the topic, a meta description that is human readible and actully details what this website is about and finally related keywords. Each of these elements have been discussed on hundreds if not thousands of blogs and websites about SEO. It is just a matter of constructing your website and following time tested techniques.
2. Set Up A Subject Related Blog -  I have always been an advocate of using a blog for a base to report highlights and news about the website business or industry related topics. In this particular case I opted to use Google’s blogger and set up a Cellular Digital SIgns oriented blog. I try to make at least 3 topic related blog entries a week. On this blog of both text links and a large banner ad leading back to the main website. Blog entries are topic related and of course keyword rich. Plus it doesn’t hurt that I am using Google’s blogging tool as I want to make sure Google sees it.
3. Send Out A Press Release - 2 days after the launch of DSN3G.com, a press release was sent out via PR.com a free press release service. Once again keywords were the key. Almost immediately Google news picked it up and redistributed it as well as other websites including a press release site in Canada. Not long after, the press release was indexed in Google and is now part of the search returns.

As a result of these three steps, DSN3G.com is sitting in spots 5, 6 and 7 on Google this morning. Our primary website is at nubmer 5, our press release is at number 6 and our blog at number 7 .  Click on the image below to see a full size screen shot of Googles returns for “cellular based digital signage.”

3 of Top 10 Google Search Returns For Same Site

Graphics and photos provide an important means to add to a successful SEO campaign. Google and Yahoo images are an important way to drive traffic to your site. How does that happen?  It has been my experience that naming your graphics and photographs with keyword rich names will help your website or blog be found. 

As an example take a look at www.taylorsconcretecutting.com. This website has been optimized to reach a regional audience that is seeking concrete cutting services. If you run your mouse over the images and photographs on that website you will see the “alt” tags pop up with site related keywords. (please not the alt tags do not show up in Firefox…. you will need to switch to IE)  Even if you cannot see the “alt” tags with a mouseover, the search engine spiders see them and those keywords add to your optimization efforts.  The graphics on the page including the header graphic and the logos are named with keywords which can be seen by right clicking the images and then clicking on the properties tab.  The name of the graphics will show up. Just like the “alt” tags, the search engine spiders will also see these keyword rich names.

Doing a search for these keywords in Google images will result in these images showing up with a direct link to the website. In essence you have created a secondary doorway to your site by properly naming your graphics and images.

As some of you know I lost over a years worth of blog postings on NoviceSEO.com through a gross error of my own. Can’t blame anyone for this one.  Anyway…… This blog x7seo.com has taken the place of NoviceSEO.com as I have opted to go in a slighly different direction rather than start over.

As a result I have decided to place NoviceSEO.com up for sale.  There are some existing backlinks although some have started to drop off. When I go to Google and type NoviceSEO.com in the search bar it returns 775 instances of where the domain name is mentioned. Most of those are from an interview done last year by WebProNews about my SEO campaing that brought a website from 600 to 14 in 100 days.

Email me at info@logodesign77.com if you are interested…….. thanks…….eric

Is Google changing their search results number. I did a search this morning and each page only shows 7 results instead of normal 10. Is this an expirement or something permanent? Here is a screen shot.

I have been using Adsense for the last year and a half and I think I am ready to expand beyond this single source of online income. I received an email from Chitika the other day expressing interest in placing ads on one of my sites. I had been doing quite a bit of reading on affiliate oriented blogs like Amit Mehta’s Super Affiliate Mindset and others. I also received an email from another search engine marketer wanting to place a text ad on one of my sites. Last week I joined Pepper Jam Network ( Sign Up for Pepperjam Network and Get a $10 Sign On Bonus ) and although I have been a member of CJ.com for quite a while I have decided to really dive in and see what they offer.

My contact at Pepper Jam Network has been very friendly and helpful. On one of my websites I have been wanting to set up an online affiliate store and she turned me on to PopShops.com which I have been experimenting with. I am excited about what the future holds. I am hoping to increase my online income significantly by the end of the year. Currently Adsense brings about $500 a month but more would certainly be nice.

I plan on diving into your affiliate oriented blogs and getting all the info I can from what you all have posted and hope to see a significant income increase by year end……  thanks for all the tips and all the inspiration you other bloggers provide…………..cheers…………..Eric